FOR IMMEDIATE RELEASE CONTACT:
Kelly Pascal Gould, APR
ROYAL GORGE ROUTE RAILROAD KICKS OFF 2014 SEASON SATURDAY, MARCH 8
Colorado’s Most Historic Scenic Train Surviving & Thriving in The Royal Gorge
CANON CITY, CO (March 3, 2014) – Colorado’s Royal Gorge Route Railroad will open Saturday, March 8 for its first trip of the 2014 season through the famed Royal Gorge. The first train will depart at 12:30 p.m. and make its way along Colorado’s most historic train route, through the winding 1,000-foot deep granite canyon, over the hanging bridge, next to the tumbling Arkansas River.
Despite the Royal Gorge Bridge fire and closure in 2013, the Royal Gorge Route Railroad has persevered by investing in the business and the region. “The Royal Gorge Route has always been a nimble organization, focusing on providing the best experience in the Royal Gorge Region,” said Mark Greksa, owner of the Royal Gorge Route Railroad. “Even so, last year’s fire put us to the test.”
“The inner Gorge remained untouched from the Royal Gorge Bridge fire. While everyone else was focused on the destruction – far from the inner Gorge and our train – we knew that to save the Royal Gorge Route, we needed to move quickly and take matters into our own hands. Through media outreach and a brand new broadcast advertising campaign developed and produced within less than a week, we educated and inspired locals and tourists to visit the Royal Gorge again. The results from this aggressive campaign were outstanding.”
“Over the years it’s been challenging to grow this scenic railroad into a thriving business in one of the most stunning, yet underappreciated regions in Colorado,” said Greksa. “We continue to reach out, as a region, to the Colorado Tourism Office for more attention and hard promotional dollars vital to regional growth, and are hopeful our collective voices will be heard.”
In 2014, Colorado’s most historic scenic train is offering a new, casual dining experience in its brand new Club Car, featuring reasonably priced, fresh and healthy options for adults and children, made with Colorado ingredients. All dishes are made to order in the chef’s kitchen aboard the train. The Royal Gorge Route discontinued its concession car this year in favor of this fresh dining approach, which is available to coach passengers as well.” “We hope our guests will skip the fast food and join us for truly good food, made fresh aboard the train,” said Greksa.
The Royal Gorge Route will continue its gourmet dinner train service, which features its four-course prix fixe menu with main dishes like prime rib, osso bucco and wild-caught salmon. New for 2014, will be a dinner menu that changes regularly throughout the year, with a focus on creativity and seasonality using fresh Colorado ingredients. The train’s popular Murder Mystery Train also offers gourmet four-course service and will run from May 24 through October 31, a lengthier schedule than in year’s past. “This is an authentic Murder Mystery experience, performed by a professional troupe, while passengers enjoy stunning views and gourmet fare – all while riding aboard one of Colorado’s historic treasures.”
The Royal Gorge Route will continue to focus on families and special events this year as well. In addition to its Mother’s Day Brunch the weekend May 10 & 11, the train will host its first Halloween-themed Murder Mystery Train on October 31. The Royal Gorge Route will also continue to run the Santa Express Train throughout November & December, and the Holiday Train from late December through early January.
The Royal Gorge Route Railroad resurrected the historic Royal Gorge rail line in 1999 and has since grown ridership to more than 100,000 guests from around the world each year. The train is known for its stunning views, excellent service and wonderful dining aboard a variety of classes of service, including Coach, Vista Dome, Bar & Parlor Car, Cab Ride, Dinner Train, Murder Mystery, and now, it’s new Club Car. It’s also known for its full bar, extensive microbrewery selection and well-curated wine list.
The Royal Gorge Route Railroad will run on a limited daily departure schedule throughout the month of March, Fridays through Sundays in April, and daily in May. The high-season daily schedule begins May 24, which includes departures at 9:30 a.m., 12:30 p.m., 3:30 p.m. and 6:30 p.m., and runs through Jan. 3, 2015.
For more information, visit RoyalGorgeRoute.com or call 888.724.5748.